2020
Nashville Pride Festival
Saturday, June 27 - Sunday, June 28, 2020
Public Square Park | Nashville, Tennessee
The 2019 Nashville Pride Festival will be held on June 27 and 28, 2020 at Public Square Park, right in front of City Hall. Every year the festival features top-rated entertainment on four stages, Kids and Family Zone, Youth Area, and over 225 vendors featuring local not for profits, artists, and businesses.
2019 Nashville Pride Festival Highlights
2019 Nashville Pride Parade Highlights
A T T E N D A N C E
Attendance at Nashville Pride has increased exponentially over the past several years with total attendance at the Parade and Festival totalling over 75,000 for the weekend in 2019.
PARADE | FESTIVAL | TOTAL WEEKEND |
M A R K E T I N G
Total 2019 Impressions: 10,369,212
Media Partners
Brand Exposure: Social Media
The festival is marketed aggressively through major social media platforms before, during, and after the event. The following are examples and results of marketing on various platforms.
Social Media
- Events and festival are marketed using all major social media outlets
- Partner with social media companies before, during, and after the event to increase exposure
Websites
- Custom site created for Nashville Pride
- Festival sponsors are displayed prominently throughout site
- Site cross marketed with media partners increasing your brand exposure
Online Media
- Media partnerships increase news articles and coverage prior to, during, and after each event
- Media partners provide exposure to over 80% of Nashville
Brand Exposure: Digital and Print Marketing
The following are examples of marketing materials created for the festival. Advertising ran in local publications including Nashville Scene, Out & About, Focus, Nashville Arts, The East Nashvillian, and Nashville Lifestyles with a total estimated marketing reach of 3.2 million. Additionally, there were 2,000 posters printed and displayed in local storefronts.
Brand Exposure: Festival Mobile App
The Nashville Pride Mobile App provides up to the minute festival information including entertainment lineup, festival map, FAQs, news and social media as well as vendor information and ongoing contests.
P A R A D E
The 2020 Nashville Pride Parade will take place on Saturday June 27th on world famous Broadway in downtown Nashville. The parade is expected to have more than 7,500 participates and over 35,000 people lining the parade route.
E N T E R T A I N M E N T
Performance Stages
Every year the festival features top-rated entertainment on four stages. Past headliners have included TLC, Neon Trees, Lizzo, Big Freedia, Daya, En Vogue, Wilson Phillips, JoJo, Betty Who, Deborah Cox and many more.
In 2019 more than 250 entertainers performed at the Nashville Pride Festival.
Kids and Family Zone
From face painting and carnival games to art projects, prizes and drag queen story time, the Kids Zone provides fun for the entire family. On average more than 2,000 kids and families participate in the activities.
VIP + PRIDE Lounge
The festival VIP experience provides ticket holders delicious food, drinks, private bar, air conditioned restrooms, artist meet/greets, stage side access, and much more.
Pride individual donors have access to the Friends of Pride Lounge next to the festival main stage each year. These donors support the Pride organization year round and are rewarded with the VIP treatment at the festival.
S P O N S O R S H I P
Among many other benefits included with PRIDE sponsor, the following are examples of sponsor branding throughout last year's festival.
Sponsorship Packages
PRESENTING FESTIVAL SPONSORSHIP PACKAGE
Description | Item | Quantity | Price |
|---|---|---|---|
Presenting Festival Sponsorship Benefits: Company logo incorporated into all festival branding Name/Logo inclusion on: - All print marketing - Festival Billboards - All collateral materials, including posters and flyers - Event website and social media Radio “presented by” mentions Company logo on festival thank you banners Video Board Ad (60 seconds) Premium 10’x30’ booth location provided during the event Premium placement in the 2020 Nashville Pride Parade Verbal recognition of sponsorship throughout Festival Company Logo listed on the Nashville Pride App 20 tickets to Martinis and Jazz 20 Weekend VIP passes to the Pride Festival Estimated investment $40,000 |
PRESENTING PARADE SPONSORSHIP PACKAGE
Description | Item | Quantity | Price |
|---|---|---|---|
Presenting Parade Sponsorship Benefits: Company logo incorporated into all parade branding Name/Logo inclusion on: -All print marketing -Festival Billboards -All collateral materials, including posters and flyers -Event website and social media Radio “presented by” mentions Company logo on festival thank you banners Video Board Ad (60 seconds) Premium 10’x30’ booth location provided during the event Premium placement in the 2020 Nashville Pride Parade Verbal recognition of sponsorship throughout Festival Company Logo listed on the Nashville Pride App 14 tickets to Martinis and Jazz 8 Weekend VIP passes to the Pride Festival Estimated investment $40,000 |
EQUALITY STAGE (Main Stage) SPONSORSHIP PACKAGE
Description | Item | Quantity | Price |
|---|---|---|---|
Equality Stage Sponsorship Benefits: Presenting rights to the festival Main Stage Name/Logo inclusion on: - All print marketing - All collateral materials, including posters and flyers - Event website and social media Radio “presented by” mentions Company logo on festival thank you banners Video Board Ad (60 seconds) Premium 10’x30’ booth location provided during the event Premium placement in the 2020 Nashville Pride Parade Verbal recognition of sponsorship throughout Festival Company Logo listed on the Nashville Pride App 14 tickets to Martinis and Jazz 8 Weekend VIP passes to the Pride Festival Estimated investment $40,000 |
RAINBOW LEVEL SPONSORSHIPS
Description | Item | Quantity | Price |
|---|---|---|---|
Standard Rainbow Level Benefits: Name/Logo inclusion on: - All print marketing - All collateral materials, including posters and flyers - Event website and social media Radio “sponsored by” mentions Company logo on festival thank you banners Video Board Ad (30 seconds) Premium placement in the 2020 Nashville Pride Parade Verbal recognition of sponsorship throughout Festival Company Logo listed on the Nashville Pride App | |||
Main Gate Sponsorship Includes Rainbow Level benefits plus the following: • Company logo incorporated into Main Gate at Festival • Premium 10’x30’ booth location provided during event 10 tickets to Martinis and Jazz 8 Weekend VIP passes to the Pride Festival | $25,000.00 | $25,000.00 | |
Festival VIP Area Sponsorship Includes Rainbow Level benefits plus the following: • Company logo incorporated into all VIP branding • Company logo on VIP Entrance Banners at festival • Company name on all VIP tickets • Premium 10’x20’ booth location provided during event 10 tickets to Martinis and Jazz 8 Weekend VIP passes to the Pride Festival | $20,000.00 | $20,000.00 | |
Kids and Family Zone Includes Rainbow Level benefits plus the following: • Company logo incorporated into Kids Zone branding • Company logo on zone entrance banners • Premium 10’x20’ booth location provided during event 10 tickets to Martinis and Jazz 8 Weekend VIP passes to the Pride Festival | $15,000.00 | $15,000.00 | |
Studio 54 Lounge Sponsorship Includes Rainbow Level benefits plus the following: • Company logo incorporated into Studio 54 branding • Company logo on Lounge area signage at festival • Premium 10’x10’ booth location provided during event 8 tickets to Martinis and Jazz 6 Weekend VIP passes to the Pride Festival | $10,000.00 | $10,000.00 | |
Stonewall Stage Sponsorship Includes Rainbow Level benefits plus the following: • Company logo incorporated into top stage banner • Premium 10’x10’ booth location provided during event 8 tickets to Martinis and Jazz 6 Weekend VIP passes to the Pride Festival | $15,000.00 | $15,000.00 | |
Rainbow Stage Sponsorship Includes Rainbow Level benefits plus the following: • Company logo on stage banners at festival • Premium 10’x10’ booth location provided during event 8 tickets to Martinis and Jazz 6 Weekend VIP passes to the Pride Festival | $10,000.00 | $10,000.00 |
AMBASSADOR SPONSORSHIP
Description | Item | Quantity | Price |
|---|---|---|---|
Standard Ambassador Level Benefits: Name/Logo inclusion on: - Event website - Social media mentions Company logo on festival thank you banners 1 static video board ad (runs throughout festival) Premium 10’x10’ booth location provided during the event Entry in the 2020 Nashville Pride Parade Verbal recognition of sponsorship throughout Festival Company Logo listed on the Nashville Pride App | |||
Pride Mobile App Sponsorship Includes standard Ambassador Level benefits. • Company logo incorporated into App branding 6 tickets to Martinis and Jazz 4 Weekend VIP passes to the Pride Festival | $12,000.00 | $12,000.00 | |
Youth Area Includes standard Ambassador Level benefits. • Company logo incorporated into area branding • Company logo incorporated on area banners at festival 6 tickets to Martinis and Jazz 4 Weekend VIP passes to the Pride Festival | $10,000.00 | $10,000.00 | |
Recharge Station Includes standard Ambassador Level benefits. • Company logo incorporated into area branding • Company logo incorporated on area banners at festival 6 tickets to Martinis and Jazz 4 Weekend VIP passes to the Pride Festival | $7,500.00 | $7,500.00 | |
Pride VIP Lounge (Friends of Pride Lounge) Includes standard Ambassador Level benefits. • Company logo incorporated into area branding • Company logo incorporated on area banners at festival 6 tickets to Martinis and Jazz 4 Weekend VIP passes to the Pride Festival | $10,000.00 | $10,000.00 |
SUPPORT SPONSORSHIP
Description | Item | Quantity | Price |
|---|---|---|---|
Standard Support Level Benefits: Logo placement on specific website landing pages 10’x10’ booth location provided during the event Entry in the 2020 Nashville Pride Parade Logo placement in festival app Logo included on video board during festival | |||
Volunteer Hospitality Includes standard Support Level benefits. • Company logo incorporated into area branding • Company logo incorporated on area banners at festival 4 tickets to Martinis and Jazz 2 Weekend VIP passes to the Pride Festival | $5,000.00 | $5,000.00 | |
Rideshare Lounge Includes standard Support Level benefits. • Company logo incorporated into area branding • Company logo incorporated on area banners at festival 4 tickets to Martinis and Jazz 2 Weekend VIP passes to the Pride Festival | $5,000.00 | $5,000.00 |
FRIEND LEVEL SPONSORSHIP
Description | Item | Quantity | Price |
|---|---|---|---|
Logo placement on specific website landing pages 10’x10’ booth location provided during the event Entry in the 2020 Nashville Pride Parade Logo placement in festival app Logo included on video board during festival 4 tickets to Martinis and Jazz 2 Weekend VIP passes to the Pride Festival | $3,500.00 | $3,500.00 |
For further information on sponsorship
tiers and packages, please email us at [email protected]
There are limited sponsorships available, so don’t delay!