2020
Nashville Pride Festival
Saturday, June 27 - Sunday, June 28, 2020
Public Square Park | Nashville, Tennessee
The 2019 Nashville Pride Festival will be held on June 27 and 28, 2020 at Public Square Park, right in front of City Hall. Every year the festival features top-rated entertainment on four stages, Kids and Family Zone, Youth Area, and over 225 vendors featuring local not for profits, artists, and businesses.
2019 Nashville Pride Festival Highlights
2019 Nashville Pride Parade Highlights
A T T E N D A N C E
Attendance at Nashville Pride has increased exponentially over the past several years with total attendance at the Parade and Festival totalling over 75,000 for the weekend in 2019.
PARADE | FESTIVAL | TOTAL WEEKEND |
M A R K E T I N G
Total 2019 Impressions: 10,369,212
Media Partners
Brand Exposure: Social Media
The festival is marketed aggressively through major social media platforms before, during, and after the event. The following are examples and results of marketing on various platforms.
Social Media
- Events and festival are marketed using all major social media outlets
- Partner with social media companies before, during, and after the event to increase exposure
Websites
- Custom site created for Nashville Pride
- Festival sponsors are displayed prominently throughout site
- Site cross marketed with media partners increasing your brand exposure
Online Media
- Media partnerships increase news articles and coverage prior to, during, and after each event
- Media partners provide exposure to over 80% of Nashville
Brand Exposure: Digital and Print Marketing
The following are examples of marketing materials created for the festival. Advertising ran in local publications including Nashville Scene, Out & About, Focus, Nashville Arts, The East Nashvillian, and Nashville Lifestyles with a total estimated marketing reach of 3.2 million. Additionally, there were 2,000 posters printed and displayed in local storefronts.
Brand Exposure: Festival Mobile App
The Nashville Pride Mobile App provides up to the minute festival information including entertainment lineup, festival map, FAQs, news and social media as well as vendor information and ongoing contests.
P A R A D E
The 2020 Nashville Pride Parade will take place on Saturday June 27th on world famous Broadway in downtown Nashville. The parade is expected to have more than 7,500 participates and over 35,000 people lining the parade route.
E N T E R T A I N M E N T
Performance Stages
Every year the festival features top-rated entertainment on four stages. Past headliners have included TLC, Neon Trees, Lizzo, Big Freedia, Daya, En Vogue, Wilson Phillips, JoJo, Betty Who, Deborah Cox and many more.
In 2019 more than 250 entertainers performed at the Nashville Pride Festival.
Kids and Family Zone
From face painting and carnival games to art projects, prizes and drag queen story time, the Kids Zone provides fun for the entire family. On average more than 2,000 kids and families participate in the activities.
VIP + PRIDE Lounge
The festival VIP experience provides ticket holders delicious food, drinks, private bar, air conditioned restrooms, artist meet/greets, stage side access, and much more.
Pride individual donors have access to the Friends of Pride Lounge next to the festival main stage each year. These donors support the Pride organization year round and are rewarded with the VIP treatment at the festival.
S P O N S O R S H I P
Among many other benefits included with PRIDE sponsor, the following are examples of sponsor branding throughout last year's festival.
Sponsorship Packages
For further information on sponsorship
tiers and packages, please email us at [email protected]
There are limited sponsorships available, so don’t delay!