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Nashville Pride Festival & Parade - Sponsorship Opportunities

2026 SPONSORSHIP OPPORTUNITIES

Nashville Pride Festival & Parade

Saturday June 27, 2026

Bicentennial Capitol Mall State Park • Nashville, Tennessee




Take a brief look back!


Attendance


Attendance at the Parade and Festival can reach 90,000+ for festival weekend


With 40,000+ joining in, or cheering on the Parade!



Parade


Pride Parade

The Nashville Pride Parade kicks off Pride weekend each year on Saturday morning.

More than 120 groups typically participate.

Roughly 40,000+ people line the streets to watch the parade!



Marketing

Marketing-At-A-Glance

Social Media

The festival is marketed aggressively through major social media platforms before, during, and after the event to increase exposure.


The following are examples and results of marketing on various platforms.


Additionally, Nashville Pride can be found on TikTok:

Official Account

Discover

Website

Our custom website is maintained year-round for Nashville Pride

Festival sponsors are displayed prominently throughout site

The website is cross-marketed with media partners increasing your brand exposure

Digital + Print Marketing

The following are examples of marketing materials created for the festival. Advertising runs in local publications including The Nashvillian, Nashville Scene, Do615, Lightning 100, Connect, and others, with a total estimated marketing reach of 3+ million.


See more 2024 Nashville Pride Festival & Parade Promotion Reels


Press / Media Coverage

Word gets out in a diverse variety of ways, and the media coverage is vast.

Take a peek at some of the visibility Nashville Pride received recently!


WKRN

Nashville Guru

Blackbird Media Digital Billboards + The Nashville Sign

WSMV News Channel 4

Travel and Tour World

The Tennessean

Fox 17 Nashville

Entertainment


Performance Stages

Every year the festival features top-rated entertainment on multiple stages.

EQUALITY STAGE

STONEWALL STAGE

RAINBOW STAGE

Other past headliners have included WALK THE MOON, Kim Petras, FLETCHER, Fitz and the Tantrums, Icona Pop, Saucy Santana, Tanya Tucker, Tinashe, Billy Porter, 4 Non Blondes, Salt N Pepa, Orville Peck, TLC, Neon Trees, Lizzo, Big Freedia, Daya, En Vogue, Wilson-Phillips, JoJo, Betty Who, Deborah Cox and many more.

VIP Area and

Friends of Pride Lounge

VIP Area and Friends of Pride

The festival VIP Area experience provides ticket holders delicious food, drinks, private bar, air conditioned restrooms, artist meet/greets, stage side access, and much more.

For an upgraded experience guests can become a Friend of Pride.

VIP Weekend Benefits include features like...

  • Commemorative Festival Wristband for expedited access to the festival
  • Exclusive VIP Area with shade, seating, and tables
  • Dedicated VIP Cash Bar with 2 drink tickets per day
  • Gourmet Meal each day
  • Grab and go snacks with unlimited soda and water
  • Private Side Stage viewing area
  • Air Conditioned Restrooms
  • Phone Charging Stations
  • Complimentary Admission to Nashville Pride Kick Off
  • VIP Swag Bar













Friends of Pride Weekend Benefits include perks such as...

  • Commemorative Festival Wristband for expedited access to the festival
  • Full access to the festival VIP area and exclusive Friends of Pride Lounge
  • Open Bar in the Friends of Pride area from
  • 11AM-2PM each day
  • Dedicated Friends of Pride Cash Bar with 5 drink tickets per day
  • Gourmet Meal each day
  • Upgraded Friends of Pride snacks and treats throughout the weekend
  • Unlimited Soda and Water
  • Shaded area with tables and seating
  • Private Side Stage viewing area
  • Air Conditioned Restrooms
  • Complimentary Admission to the Nashville Pride Weekend Kick Off
  • Commemorative Pride Pin
  • VIP Swag Bar



Drag Performances


Kids & Family Area

Kids & Family Area

From face painting and carnival games to art projects, prizes and drag queen story time, the Kids & Family Area provides fun for the entire family. On average more than 5,000 kids and families participate in the activities.


Youth Area


Sponsorship

2026 Sponsorship Opportunities


FESTIVAL PRESENTING PARTNER

Nashville Pride Festival Presenting Partner (3 Available)

Organization listed as a presenting partner of Nashville Pride Festival  

Name/Logo inclusion listed as presenting partner on the following:

  • All print marketing
  • All collateral materials (posters and postcards)
  • Digital Billboards during the month of June
  • Festival Entertainment announcement video
  • Event website sponsorship section
  • Event website main landing page
  • All festival and parade focused e blasts 
  • Two dedicated social media posts
  • Radio “presenting partners” tags on over 300 60 second radio commercials.

Opportunity for a joint press release announcing the festival presenting partners.

Onsite Opportunities

Name/Logo inclusion on the following:

  • Equality Main Stage video board slide
  • Equality Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • Logo placement on Stonewall Stage
  • Verbal recognition of sponsorship throughout Festival from three stages
  • Premium 10’x30’ activation/booth location provided during the event
  • Premium float/group placement in the Nashville Pride Parade

20 tickets to Martinis and Jazz

20 Weekend VIP passes to the Pride Festival


Total investment: $50,000



PARADE PRESENTING PARTNER

Nashville Pride Parade Presenting Partner (1 Available)

Organization listed as a presenting partner of Nashville Pride Festival  

Name/Logo inclusion listed as presenting partner on the following:

  • All print marketing
  • All collateral materials (posters and postcards)
  • Digital Billboards during the month of June
  • Event website sponsorship section
  • Event website main landing page
  • All festival and parade focused e blasts 
  • Two dedicated social media posts
  • Radio tags on over 300 60 second radio commercials.

Opportunity for a joint press release announcing the festival presenting partners.

Onsite Opportunities

Name/Logo inclusion on the following:

  • Equality Main Stage video board slide
  • Equality Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • Logo placement on Stonewall Stage
  • Verbal recognition of sponsorship throughout Festival from three stages
  • Premium 10’x30’ activation/booth location provided during the event
  • Premium float/group placement in the Nashville Pride Parade

20 tickets to Martinis and Jazz

20 Weekend VIP passes to the Pride Festival


Total investment: $40,000



ENTERTAINMENT PARTNER

Nashville Pride Festival Entertainment Partner (3 Available)

Organization listed as an Entertainment Partner of Nashville Pride Festival  

Name/Logo inclusion listed as Entertainment partner on the following:

  • All print marketing
  • All collateral materials (posters and postcards)
  • Festival Entertainment announcement video
  • Event website sponsorship section
  • All festival and parade focused e blasts 
  • One dedicated social media post

Onsite Opportunities

Name/Logo inclusion on the following:

  • Equality Main Stage video board slide
  • Equality Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • Logo placement on Stonewall Stage
  • Verbal recognition of sponsorship throughout Festival from three stages
  • Premium 10’x30’ activation/booth location provided during the event
  • Premium float/group placement in the Nashville Pride Parade

16 tickets to Martinis and Jazz

16 Weekend VIP passes to the Pride Festival


Total investment: $35,000

VIP PRESENTING PARTNER

Nashville Pride Festival VIP Partner (3 Available)

Organization listed as a VIP partner of Nashville Pride Festival  

Name/Logo inclusion listed as presenting partner on the following:

  • All Festival VIP tickets
  • All Festival VIP Lanyards
  • Event website sponsorship section
  • Event website VIP section 
  • Social media VIP partner mention
  • Company logo on all social media marketing and videos promoting the VIP Area

Onsite Opportunities

Name/Logo inclusion on the following: 

  • Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • VIP Area Entrance Banners
  • Verbal recognition of sponsorship throughout Festival
  • Premium 10’x20’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

10 tickets to Martinis and Jazz

10 Weekend VIP passes to the Pride Festival


Total investment: $30,000


SUSTAINABILITY PARTNER

Nashville Pride Festival Sustainability Partner (2 Available)

Organization listed as Sustainability Partner of Nashville Pride Festival  

Name/Logo inclusion listed as sustainability partner on the following:

  • All print marketing
  • All collateral materials (posters and postcards)
  • Event website sponsorship section
  • Event website festival and parade sustainability section 
  • Social media sustainability partner mention
  • All festival and parade focused e blasts 
  • One dedicated social media post

Onsite Opportunities

Name/Logo inclusion on the following:

  • Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • Main Stage sustainability video reminder
  • Verbal recognition of sponsorship throughout Festival
  • Premium 10’x20’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

12 tickets to Martinis and Jazz

12 Weekend VIP passes to the Pride Festival


Total investment: $25,000 (1 SOLD)


VIP SUPPORT

Nashville Pride Festival Partner (3 Available)

Organization listed as a VIP partner of Nashville Pride Festival  

Name/Logo inclusion listed as VIP partner on the following:

  • All Festival VIP tickets
  • All Festival VIP Lanyards
  • Event website sponsorship section
  • Event website VIP section 
  • Social media VIP partner mention
  • Company logo on all social media marketing and videos promoting the VIP Area

Onsite Opportunities

Name/Logo inclusion on the following: 

  • Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • VIP Area Entrance Banners
  • Verbal recognition of sponsorship throughout Festival
  • Premium 10’x20’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

10 tickets to Martinis and Jazz

10 Weekend VIP passes to the Pride Festival


Total investment: $20,000


KIDS & FAMILY PARTNER

Nashville Pride Festival Kids and Family Area Partner (2 Available)

Organization listed as Kids and Family Area Partner of Nashville Pride Festival  

Name/Logo inclusion listed as kids and family area partner on the following:

  • Event website sponsorship section
  • Event website kids and family section 
  • Social media kids and family partner mention

Onsite Opportunities

Name/Logo inclusion on the following:

  • Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • Verbal recognition of sponsorship throughout Festival
  • Banners/Signage at kids and family area at festival
  • Premium 10’x20’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

10 tickets to Martinis and Jazz

10 Weekend VIP passes to the Pride Festival


Total investment: $20,000


RAINBOW STAGE PARTNER

Nashville Pride Festival Rainbow Stage Sponsor

Organization listed as Rainbow Stage Partner of Nashville Pride Festival  

Name/Logo inclusion listed as presenting partner on the following:

  • Event website sponsorship section
  • Event website entertainment section
  • Social media mention as Rainbow Stage partner

Onsite Opportunities 

  • Prime Logo placement on the Rainbow Stage at the Festival
  • Name/Logo inclusion on Main Stage Video Board Ad (60 seconds - Due Friday, May 29, 2026)
  • Verbal recognition of sponsorship throughout Festival
  • Premium 10’x20’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

8 tickets to Martinis and Jazz

8 Weekend VIP passes to the Pride Festival


Total investment: $20,000


ACTIVATION SPACE PARTNER

Nashville Pride Festival Activation Space Partner

Name/Logo inclusion listed as a partner on the following:

  • Event website sponsorship section

Onsite Opportunities 

  • Name/Logo inclusion on Main Stage Video Board (60 seconds - Due Friday, May 29, 2026)
  • Premium 10’x20’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade
  • Inclusion in a social story leading up to the festival and during the festival weekend

8 tickets to Martinis and Jazz

8 Weekend VIP passes to the Pride Festival


Total investment: $15,000


COOLING STATION SPONSORSHIP

Cooling Station Sponsor


Name/Logo inclusion listed as a partner on the following:

  • Event website sponsorship section

Onsite Opportunities 

  • Name/Logo inclusion on Main Stage Video Board
  • Logo placement at Cooling Station during festival
  • Premium 10’x10’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

6 tickets to Martinis and Jazz

6 Weekend VIP passes to the Pride Festival


Total investment: $12,500


FRIEND

Festival Friend  

Name/Logo inclusion listed as a partner on the following:

  • Event website sponsorship section

Onsite Opportunities 

  • Name/Logo inclusion on Main Stage Video Board
  • Premium 10’x10’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

6 tickets to Martinis and Jazz

6 Weekend VIP passes to the Pride Festival


Total investment: $10,000


Parade Support Sponsorship

  Parade Support   

Name/Logo inclusion listed as a partner on the following:

  • Event website sponsorship section
  • Event website parade section

Onsite Opportunities 

  • Premium 10’x10’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade
  • Logo placement on thank you banners on Broadway

4 tickets to Martinis and Jazz

4 Weekend VIP passes to the Pride Festival


Total investment: $7,500

SUPPORT


Support   

Name/Logo inclusion listed as a partner on the following:

  • Event website sponsorship section

Onsite Opportunities 

  • Premium 10’x10’ booth location provided during the event
  • Float/group placement in the Nashville Pride Parade

4 tickets to Martinis and Jazz

4 Weekend VIP passes to the Pride Festival


Total investment: $5,000

If you're interested!

...see additional event photos

There are limited sponsorships available, so don’t delay!


**Inclusion on print ads, collateral materials, posters, and flyers are subject to print deadlines.**

For additional information on sponsorship
​opportunities, please email sponsorship@goodneighborfestivals.com

The information on these pages is confidential and proprietary and solely for the use of clients of Good Neighbor Festivals.