Recap: 2021
Light the Nations

51st Ave N. | The Nations, Nashville

Saturday, October 16, 2021 • 2-10PM

Light the Nations returned for the 5th year highlighting the Nations Neighborhood and west Nashville. The annual festival features three stages with live music, fire performers, a kids & family area, over 50 local artisans, and more.

The weather kicked off a great day at a glorious high of 68 degrees / low of 48, windy and a lot of sunshine!

A percentage of proceeds supported Thistle Farms

2021 Light the Nations Highlight Reel

ATTENDANCE

11,500 happy folks came out this year to celebrate the growing Nations community.

With a diverse selection of unique crafts and products along with an impressive list of musical and fire performances and artists, there was something for everyone to enjoy.

MARKETING

Marketing At-A-Glance

Media Partners

The East Nashvillian - WXNA - Nashville Guru - Do615

Website

A custom website is maintained for Light the Nations
Festival sponsors were displayed prominently throughout site
Cross marketed with media partners increasing brand exposure

Social Media

The festival is marketed aggressively through major social media platforms before, during, and after the event. The following are examples and results of marketing on various platforms
Reached 130,000 people living in the (2) surrounding zip codes to The Nations

Digital and Print Marketing

The following are examples of marketing materials created for the festival
Our strategic media partnerships increase news articles and coverage prior to, during, and after each event. Media partners provide exposure to over 80% of Nashville
Additionally, there were 2,000 posters printed and displayed in local storefronts

SEEN AROUND TOWN

Do615 Email

Do615 Website

Nashville Guru Website

Nashville Guru Email

WXNA Socials

ENTERTAINMENT

Stages and Activities

Georgia Avenue Main Stage

Presented by Burning Acre

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Illinois Avenue Stage

Presented by Tito's Handmade Vodka

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Indiana Avenue Performance Area

Presented by MIKEN Development

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Michigan Avenue DJ Stage

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VENDORS

56+ LOCAL VENDORS PROVIDED UNIQUE SHOPPING EXPERIENCES...

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KIDS & FAMILY

Nations Dental Studio helped make the day special for kids & their families.

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LUMINARY DECORATING

Luminary Decorating Pickup

Neighbors were encouraged to swing by these Nations business locations to pick up their Luminary Bags to Lights to decorate at home. Luminary Bags are displayed outside homes and businesses through the weekend of the festival to "light the nations!"